Wednesday, April 5, 2017

Italian wine online less than 2% of total off-trade sales

Italian wine online less than 2% of total off-trade sales by Italian Wine & Food in China

Online less than 2% of total “off-trade” sales, but it grows every year in double digit.

Italian market e-commerce is still far behind other countries where online has long ago exceeded the incidence of 10%, such as France and U.K., or even reached 20%, such as China.

The typical buyer, according to a study by Nomisma Wine Monitor in collaboration with vino75.com, has an average age of 48 years and pays 13 euro per bottle, with a clear preference for red wines.

Read the full article [ITA]