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China Investment Corp, the sovereign fund (the fourth largest globally managing 200,000 billions of dollars), has bought for about 260 million € the 1.1% of Diageo aiming at overcome Pernod Richard in China in the market of Cognac.
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"TOP 10" wine brands most sold around the world, according to Impact Database, the mother company of the prestigeous american magazine "Wine Spectator"
1. “Franzia” di The Wine Group
2. “Martini” di Martini & Rossi
3. “Carlo Rossi” di E&J Gallo Winery
4. “Tavernello” di Caviro
5. “Yellow Tail” di Casella Wines
6. “Gallo Family Vineyards” di E&J Gallo Winery
7. “Concha y Toro” di Vigna Concha y Toro
8. “Beringer” di Foster’s Wine Estates
9. “Sutter Home” di Trinchero Family Estates
10. “Jacob’s Creek di Pernod Richard
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What technology can do for mankind! The German company Trek‘n Eat has created a wine especially for mountain climbers: it is a 60 gram bag of powder which when poured into a cup of water turns into a glass of red wine with an alcohol level of 8.2%. It has now become possible for those who want to celebrate reaching the summit with a toast to bring along a glass of wine without having to lug heavy bottles and liquids.
Info: www.trekneat.com
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Sanpellegrino Appoints ASC Fine Wines as Exclusive Importer and Distributor in Mainland China
ASC Fine Wines will become the sole importer and distributor of Sanpellegrino products in mainland China effective April 1, 2009.
As China’s largest distributor of fine Wines, ASC’s strong distribution network throughout mainland China will help to strengthen the presence of Sanpellegrino products, namely S.Pellegrino Natural Sparkling Mineral Water and Sanpellegrino Sparkling Fruit Beverages and will help guarantee easy access to these premium products for all customers throughout the region.
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Barack Obama had already toasted in the New Year Eve with Prosecco di Conegliano and Valdobbiadene.
During three major events in the 'Obama-day ", 600 bottles of Prosecco will proudly stand on the tables overseas, thanks to the initiative of the Veneto Region, in collaboration with Unioncamere Veneto, with the Consortium of Prosecco di Conegliano and Valdobbiadene.
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On December 13 over 300 top Ferrari owners will be guests of the new futuristic Ferrari Restaurant "The Podium" to exchange greetings in the festive lunch.
This Christmas, at the most famous "RED" [car] of Italy, VIP will be toasting with selected crus of Valdobbiadene and Conegliano by Bisol.
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The European Agriculture Commissioner, Mariann Fischer Boel, wants to boost promotion of high-quality European agrifood funding with 17.8 million euros - of which 4.56 will go to Italy - promotion programs primarily in North America , Russia, China, Japan and Ukraine.
Brussels has selected 11 programs from eight EU countries. Italy is present with 2 programs and third, in collaboration with France for three years. The first program is for Consortium of Grana Padano and Consortium of Prosciutto San Daniele, and can count on 3.94 million euros of which 1.97 are European funds. The second program unites the Italian Union of Arable Land, the Institute for Enhancement of Olive Oil, the Consortium for the Protection of Provolone Valpadana and the Italian quality wine organization Istituto Grandi Marchi.
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Only a couple of years ago producers from Tuscany, the wine heart of Italy, used to say China was not mature enough to embrace their top quality labels.
Now, with recession hovering over their main markets in Europe and the United States, makers of premium Italian wines are turning to China where wine is becoming increasingly popular and the newly rich easily splash out on a top-price bottle.
"The economic crisis hitting Italy and other traditional markets of our wine has been felt much less in China which, therefore, has gained more importance (as an export market)," Alessandro Mugnaioli, head of foreign relations at Italy's wine promotion body Enoteca Italiana, told Reuters on Monday.
Enoteca Italiana and makers of famous Tuscan red Chianti and its upmarket cousins Nobile di Montepulciano and Brunello di Montalcino opened The House of Tuscan Wine in Shanghai in July to promote their output in China's major industrial center.
A 1.2 million euro ($1.55 million) investment put together by Tuscan administrative bodies, chambers of commerce and Italy's oldest bank Banca Monte dei Paschi di Siena would pay off as wine imports to China were set to rise after liberalization of import licenses in 2007, Mugnaioli said.
Wine consumption in China has been growing by 8 percent a year over the past few years and is expected to hit 1 billion bottles in 2011, the Consortium of Brunello producers says.
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