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Mr. Jim Boyce talked to him about the swiftly changing wine distribution market, the fastest growing wine niches, some of the company’s esoteric brands, and more.
Q. The scene for wine importers and distributors seems a bit tumultuous. What is happening?
We are finding that the business model created by the top wine importer in China does not work anymore. The idea of using cash sponsorships, of positioning your company to make money a few years down the line, and of building a strong presence in many cities is becoming a thing of the past.
The reason is competition. We previously saw a few big companies dominate the market, but now they have to fight many smaller companies that have good wine selections and lower operating costs. We also saw the big companies rely on the markets in Beijing, Shanghai, and Guangzhou, all of which are very different, but now medium-sized companies in individual cities are able to leverage their local expertise. Read More...
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- 299 millions of bottles of Italian sparkling exported
- 153 millions of bottles of Italian sparkling drunk in Italy
- 165 millions of bottles drunk in Italy including imported sparkling
- 146 millions of bottles sent to the 25 EU countries and to other 32 countries
- 72% of domestic consumption during the 25 day of Christmas and New Year (used to be 80% on 1998)
- 2,3 billions of Euro is the total turnover of sparkling sold in Italy
- 3,4 millions are the usual drinkers of sparkling and Champagne
- 2,8 bottles are drunk in Italy per capite on 2007
So far in 2008, Italian sperkling wine recorded an increase of export turnover of 60%, while the increase of export volume is only 10%.
Source: Osservatorio Nazionale Economico Spumanti (Ones)
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