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During three major events in the 'Obama-day ", 600 bottles of Prosecco will proudly stand on the tables overseas, thanks to the initiative of the Veneto Region, in collaboration with Unioncamere Veneto, with the Consortium of Prosecco di Conegliano and Valdobbiadene.
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On December 13 over 300 top Ferrari owners will be guests of the new futuristic Ferrari Restaurant "The Podium" to exchange greetings in the festive lunch.
This Christmas, at the most famous "RED" [car] of Italy, VIP will be toasting with selected crus of Valdobbiadene and Conegliano by Bisol.
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The European Agriculture Commissioner, Mariann Fischer Boel, wants to boost promotion of high-quality European agrifood funding with 17.8 million euros - of which 4.56 will go to Italy - promotion programs primarily in North America , Russia, China, Japan and Ukraine.
Brussels has selected 11 programs from eight EU countries. Italy is present with 2 programs and third, in collaboration with France for three years. The first program is for Consortium of Grana Padano and Consortium of Prosciutto San Daniele, and can count on 3.94 million euros of which 1.97 are European funds. The second program unites the Italian Union of Arable Land, the Institute for Enhancement of Olive Oil, the Consortium for the Protection of Provolone Valpadana and the Italian quality wine organization Istituto Grandi Marchi.
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Only a couple of years ago producers from Tuscany, the wine heart of Italy, used to say China was not mature enough to embrace their top quality labels.
Now, with recession hovering over their main markets in Europe and the United States, makers of premium Italian wines are turning to China where wine is becoming increasingly popular and the newly rich easily splash out on a top-price bottle.
"The economic crisis hitting Italy and other traditional markets of our wine has been felt much less in China which, therefore, has gained more importance (as an export market)," Alessandro Mugnaioli, head of foreign relations at Italy's wine promotion body Enoteca Italiana, told Reuters on Monday.
Enoteca Italiana and makers of famous Tuscan red Chianti and its upmarket cousins Nobile di Montepulciano and Brunello di Montalcino opened The House of Tuscan Wine in Shanghai in July to promote their output in China's major industrial center.
A 1.2 million euro ($1.55 million) investment put together by Tuscan administrative bodies, chambers of commerce and Italy's oldest bank Banca Monte dei Paschi di Siena would pay off as wine imports to China were set to rise after liberalization of import licenses in 2007, Mugnaioli said.
Wine consumption in China has been growing by 8 percent a year over the past few years and is expected to hit 1 billion bottles in 2011, the Consortium of Brunello producers says.
Read More...
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ENOPLASTIC sells worldwide 750 million capsule for bottle of sparkling wine (30% of the worldwide market).
ICAS produces 1.1 billion bottles (50% of the worldwide market) from mid-size bottle to 15 liters of Nabuchodonosor.
ROBINO & GALANDRINO manufactures machines for insertin capsule and place cage to the bottles for 70% of sparkling wineries in the world.
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The districts of Conegliano and Valdobbiadene, the heart of Prosecco, produce 57,300,000 bottles, of which 46,980,000 are sparkling and 14,600,000 of them are sold worldwide. The turnover is 350 million.
[Compare with Champagne production of 338.000.000 of bottles of which 151.000.000 are exported]
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The Minister of Agricolture, Luca Zaia, closes the 2008 harvesting season: "This year we will close with a wine production of 50 million hectoliters of wine".
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- 299,7 million of bottles of Italian sparkling were produced in 2007
- 22 million of Italian "classic method" and 277,7 million of "Charmat method"
- 153,1 million bottles consumed in Italy and 146,3 exported
- 165,6 million bottles is the total Italian national consumption, including imported sparkling
- Over 112 million bottles consumed in the last 25 days of the year
- Franciacorta and Trento produce 16,4 million bottles
- Champagnes exports to Italy 10,3 million bottles (150,9 million total export out of 338 million total production on 2007)
- Export: Asti and Prosecco are the leaders abroad with 120 million bottles out of a total of 146 million
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