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Now, with recession hovering over their main markets in Europe and the United States, makers of premium Italian wines are turning to China where wine is becoming increasingly popular and the newly rich easily splash out on a top-price bottle.
"The economic crisis hitting Italy and other traditional markets of our wine has been felt much less in China which, therefore, has gained more importance (as an export market)," Alessandro Mugnaioli, head of foreign relations at Italy's wine promotion body Enoteca Italiana, told Reuters on Monday.
Enoteca Italiana and makers of famous Tuscan red Chianti and its upmarket cousins Nobile di Montepulciano and Brunello di Montalcino opened The House of Tuscan Wine in Shanghai in July to promote their output in China's major industrial center.
A 1.2 million euro ($1.55 million) investment put together by Tuscan administrative bodies, chambers of commerce and Italy's oldest bank Banca Monte dei Paschi di Siena would pay off as wine imports to China were set to rise after liberalization of import licenses in 2007, Mugnaioli said.
Wine consumption in China has been growing by 8 percent a year over the past few years and is expected to hit 1 billion bottles in 2011, the Consortium of Brunello producers says.
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ENOPLASTIC sells worldwide 750 million capsule for bottle of sparkling wine (30% of the worldwide market).
ICAS produces 1.1 billion bottles (50% of the worldwide market) from mid-size bottle to 15 liters of Nabuchodonosor.
ROBINO & GALANDRINO manufactures machines for insertin capsule and place cage to the bottles for 70% of sparkling wineries in the world.
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The districts of Conegliano and Valdobbiadene, the heart of Prosecco, produce 57,300,000 bottles, of which 46,980,000 are sparkling and 14,600,000 of them are sold worldwide. The turnover is 350 million.
[Compare with Champagne production of 338.000.000 of bottles of which 151.000.000 are exported]
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The Minister of Agricolture, Luca Zaia, closes the 2008 harvesting season: "This year we will close with a wine production of 50 million hectoliters of wine".
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- 299,7 million of bottles of Italian sparkling were produced in 2007
- 22 million of Italian "classic method" and 277,7 million of "Charmat method"
- 153,1 million bottles consumed in Italy and 146,3 exported
- 165,6 million bottles is the total Italian national consumption, including imported sparkling
- Over 112 million bottles consumed in the last 25 days of the year
- Franciacorta and Trento produce 16,4 million bottles
- Champagnes exports to Italy 10,3 million bottles (150,9 million total export out of 338 million total production on 2007)
- Export: Asti and Prosecco are the leaders abroad with 120 million bottles out of a total of 146 million
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The international wine market is moving further east: according to the Hong Kong International Wine Fair, by 2017 wine imports to Asian countries, excluding Japan, will reach a quota of 1.5 billion dollars.
The lion’s share will go to China, which alone (including Hong Kong) should make up 60% of the market, the equivalent of about 870 million dollars.
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Franco Biondi Santi: "Rosso di Montalcino must change its identity, Brunello instead must remain 100% Sangiovese"
“Rosso di Montalcino must change its identity, with a modification of the disciplinary that would allow it to mix Sangiovese with the few other varietals that have roots in the territory. Instead, Brunello must remain 100% Sangiovese”. This is the idea that Franco Biondi Santi (who has run for the past forty years the historic winery that actually invented Brunello di Montalcino in the 1800’s).It is an idea (by a man whose Brunello di Montalcino Riserva Biondi Santi 1955 is the only Italian wine to make it onto the 12 wines of the century list by the cult American magazine Wine Spectator) that makes up one of the proposals in the debate over whether to modify the Brunello di Montalcino disciplinary that currently requires the use of solely Sangiovese grapes.
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In the sixties, the vineyards of Sangiovese that were used to produce Brunello di Montalcino barely reached 60 hectares, there were about 20 producers, the bottles that were produced were no more than 150,000; during the same period, hectares planted with Nebbiolo in the Barolo area were 500, 115 producers/bottlers, and 3,000,000 bottles of Barolo produced per year.
While, however, Barolo did not have a leader, Brunello di Montalcino already had one with its founding father, Biondi Santi, the artisan who, over time, had kept the banner high for the quality and the price of an aristocratic, rare, precious Brunello that was accessible to the very few who could afford it.
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