Wednesday, October 21, 2015
Focus: Prosecco in China
Italy is the 2nd largest “sparkling” exporter - after France - in value with 840 million €, 1st exporter in volume with 2.4 million hl
Prosecco with 540 million € represents 60% of global Italian sparkling export
China imports 3.97 million € of Prosecco which represents 33% of total Italian sparkling import
Prosecco export is a very concentrated market, the first 3 destination countries account for 62% of the global market, the first 10 countries account for 85%
China is the 14th destination country, with 3.97 million € which represents 0.8% of the global Prosecco export
source: www.uiv.it (2014 data)